It will interest you to know that 6 in every 10 customers today make use of the internet as a source of information to make buying decision. Meaning, 60 percent of your customers expect you to have website that contains information about your business or products. However, failure to meet this expectation means you are most likely to lose out on this huge percentage of potential customers to your competitors that are already online. I’m sure you don’t want that to happen. To that end, here are top 10 benefits of having a website for small businesses.
One of the greatest benefits of having a website is that it gives your business visibility. This is because having a website makes your business visible to people looking for information relating to your business online. Thereby, enhancing your business visibility online.
In addition, in just a click away, having a website makes it easier for people to find you and for anyone anywhere in the world to know about you and what you do. Suffice to say, therefore, that it’s a different world we now leave in where privacy no longer exists.
By relying solely on traditional shops and offices, no business can grow beyond its local reach. At best, they can only create more local branches which cannot outnumber the kind of audience a global reach will produce. However, unlike before, it is now possible, with the help of website, for small businesses to expand their reach to the global stage without necessarily creating more local branches. Thus, website promises greater global reach without expending extra cost.
Imagine that we are currently in the 90s where there is no smartphone and internet. Imagine further that George Floyd died unjustly the way he did without internet and smartphone. The question then is, what do you think would have happened? Do you really think the whole world would have been aware the way it did and at the same time take collective and unanimous decision to protest against racism? Certainly not. This is because the internet was instrumental to the global awareness of the injustice perpetuated by the white policemen and to the eventual success of the global movement called #BlackLiveMatters and to the collective fight for equality for the Black race.
Thus, one of the most powerful benefits of having a website is that it amplifies your voice; it amplifies your business voice; it amplifies your opinion.
MAKES THE WORLD YOUR MARKETPLACE
Without a website, your physical shop is your marketplace. At best, your marketplace can extend further to include your immediate business locality or vicinity. With a website, however, the world is your marketplace moving your business from being a local champion to a global phenomenon.
The ultimate goal of every business is to increase profit and one of the most effective ways to achieve that is by having a website. This is so because a website increases your customer base through access to more people which in turn increases your sales which also in turn increases your business profit.
OTHER BENEFITS OF HAVING A WEBSITE INCLUDE:
- It can be used to build a personal brand that promotes your unique identity and voice.
- It provides a veritable platform to share your ideas and views.
- It can be used to build a community around your brand proposition.
- It can serve as an income generating asset.
- It amplifies your reputation and communicates professionalism
Having learnt the top 10 benefits of having website for small businesses, here is an opportunity to get your own business online.
Book a free 20 minutes strategic business consultation with us now to get started!