Promoting your business online is all about having the right platform and using the right digital tool. Here, platform means any collection of interconnected web pages on the World Wide Web accessible from the same base URL and reside on the same server. Broadly speaking, a platform can also be referred to as a digital tool. Digital tools are programs, websites or online resources that can be used to achieve certain digital goals like online visibility for businesses, digital marketing, customer acquisition, content writing, etc. In this sense, therefore, a website qualifies to be a platform or a digital tool. Other types of platforms or digital tools include social network sites, email accounts, social media management tools such as Sproutsocial, Hootsuite, Adexpresso, etc., email marketing tools such as Mailchip, GetResponse, etc.
There are also different types of websites. A general way of categorizing the different types of websites is to group them according to the purpose they serve. Social network website like Facebook serves the purpose of creating a social community and connecting people. Amazon website serves the purpose of creating a platform where people anywhere in the world can transact online in the most effortless and convenient way possible. While Dangote company website serves the purpose of creating a one-stop platform where people can gain access to detailed information about the conglomerate, its subsidiaries, its products, and updates about what the company is doing.
Thus, these are four uncommon ways to promote your business online include:
Organic platform or digital tool can also be referred to as free mode platform. They work naturally and don’t require any form of financial commitment for them to perform their design functions. A platform qualifies as organic when the users has no complete right over the ownership of the platform and also exercise minimum control over the rules that guide the operation of the platform. Another characteristic is that organic platform is mostly free. You don’t need to pay any money or fee to get your business online using organic platform. Examples of organic platforms include social network sites like Facebook, Instagram, Twitter, etc. And search engine websites like Google, Yahoo, Bing, etc. You can use these platforms for free to build your business online, but you don’t own them. They own you.
In this light, you can promote your business online using organic platform through the following ways:
- By creating a Facebook account for your business.
- By creating a Facebook business page account for your business.
- By creating a personal Instagram account for your business and convert it to business account.
- By downloading WhatsApp business application for your business and using it to create WhatsApp business account.
- By creating a free blog for your business on Blogger or WordPress.org platforms.
- By registering your business on Google business and other local listing directories for free
- You can also register your business on other social media sites like Twitter, YouTube, LinkedIn, Pinterest, Tiktok, etc.
- For businesses that are into sales of both digital and physical products; shopify, Bigcommerce, Quickseller, etc. are great third party online store for them to list their product for sales without paying a dime.
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A platform or digital tool qualifies as paid when its user has right over the ownership of the platform and exercise reasonable control on the rules that guide the operation of the platform. Another major feature of paid platform is that unlike organic platform, they are not free. Paid digital tools or platforms usually attract one form of fee or the other in form of financial commitment for the transfer of ownership or temporal usage of a particular digital tool. For example, a business website is a paid platform because it attracts a fee in form of hosting and domain name registration which automatically transfers website ownership to the business owner and it also allows the business owner to decide on the purpose of and the rules guiding the usage of the website.
Partial Ownership Platform
A platform or digital tool is considered partial ownership platform when a financial commitment is involved in facilitating partial transfer of ownership or temporal usage of a particular digital tool. In other words, access to partial ownership platform requires paying a certain amount of money without necessarily appropriating complete ownership to the recipient party. It plays more of a rental role than an ownership role. Examples include hosting and domain name registration platforms like Namecheap, Hostgator, Godaddy, etc.; digital marketing tools like Mailchip,
Complete Ownership Platform
A platform is considered complete ownership platform on the other hand when financial commitment in involved in appropriating complete transfer of ownership to the recipient party. It is however noteworthy to say that these tools are susceptible to update and upgrade. Examples include downloadable website widgets and plugins, some types of Andriod applications, etc.
Having explained the 4 uncommon ways to promote your business online, the next thing to do is to back words with action by taking a decisive step towards taking your business online by booking a 20 minutes strategic consultation with us. Click this link to get started.