Perhaps the best and precise way of capturing the disadvantages of not having a business website in today’s highly digitalised world is in a speech delivered by Justin Kitch, CEO of Homestead Technologies titled, “Your Business Is Dead and You Don’t Even Know it” where he stated concisely that If you don’t have a website:
- Seventy percent of your competitors will have a huge advantage over you.
- You’re missing the chance to be open 24 hours a day, seven days a week — essentially for free.
- You’re losing out on 99.9 percent of the world.
Isn’t that scary, to say the least? Hell yes! That is frighteningly scary.
I mean, no business would survive in the long term with those three powerful indicators working against it.
SEVENTY PERCENT OF YOUR COMPETITORS WILL HAVE HUGE ADVANTAGE OVER YOU.
Running a business without a website literally means, according to what Justin said, that if a customer makes a preferential list of ten favourite companies in your industry, you will emerge in the seventh position. That’s a far position to be on your customer’s preferential list.
Also, when seventy percent of your competitors have huge advantage over you, it means they have larger market share, larger customer base, attract better employees in the industry, and they are more credible and trustworthy. I absolutely don’t think any business would want to be in this awkward situation. But it’s not a dead end. There is light at the end of the tunnel. Go Global Digital Consulting is the light at the end of the tunnel.
YOU’RE MISSING THE CHANCE TO BE OPEN 24 HOURS A DAY, SEVEN DAYS A WEEK — ESSENTIALLY FOR FREE.
A website is a collection of interlinked web pages on the World Wide Web that are typically accessible from the same base URL and reside on the same server.
Essentially, what this means is that websites are on the World Wide Web and the World Wide Web don’t close unlike brick and mortar shops and offices. So a business with a website has the competitive advantage of being open and accessible 24 hours a day, seven days a week uninterruptedly.
In contrast, however, a business without a website misses out on this huge competitive advantage and left to depend solely on a highly limited to access brick and mortal shops thereby leaving its customers dissatisfied and unattended to.
YOU’RE LOSING OUT ON 99.99 PERCENT OF THE WORLD
According to Statista, there are approximately 4.2 billion active internet users globally. By implication, therefore, a business without a website automatically loses out on half of the world’s population.
You are even losing out on more than half of the world’s population. Because in addition to the fact that your access to new customer base is limited within your physical shop of which you cannot boost of a hundred new customers per day, you are also completely shut off from having a global reach that allows for access to hundreds of thousands of new customers per day. Thus, at this point, you are not only losing out on half of the world’s population, but also losing out on 99.99 percent of the world’s population.
Lastly, the goal of this blog post is not to scare you in anyway. The goal is to open your eye to see the disadvantages of not having a website as a business.
Contact us or schedule a free consultation with us today to get started with your website!